LIVIA GONDIM INTERIOR

The project that won back the Interior Design clients in Europe and America after 23 years in the industry.

Production:

Collaborating on the New Identity: Through meetings and moodboard approvals, we developed a new visual identity that aligns with Lívia’s refined design approach. Projecting inspiration from neoclassical, Scandinavian, and sophisticated architectural styles, we created a logo that speaks elegance and strength, patterns, webdesign templates, social media templates with sales conversion script attached that represent expertise.

The triangular logo with thin serifs embodies sophistication, while the primary green colour conveys a sense of class and authority, as well as Lívia’s connection to nature—an essential part of her design philosophy and appreciated by her past clients. A complementary beige palette adds warmth, reflecting the refined perspective that Lívia brings to her projects.

To further represent strength and connection with natural textures and style of furniture, we incorporated the moose symbol. The chess pattern, subtly used in the branding, brings out the high-level strategic thinking reference—a quality Lívia consistently brings to her productions.

These elements were applied across all platforms: the website, social media, and even physical materials, her team office, reinforcing a sense of community and belonging among Lívia’s clients. Each touchpoint was crafted to tell Lívia’s story in the architecture field and present the exclusive experience and style she offers.

Printing and Acting After Approval:

Once the new identity was approved, we moved into implementation. We ensured that every part of the brand’s communication—from customer service to social media—reflected Lívia Gondim Interiores' core values of elegance, function, and exclusivity.

The transformation was remarkable. Lívia’s updated brand attracted new clients and earned her increased respect within the industry. Her visual identity now acts as a powerful introduction to her work, establishing credibility even before clients experience her designs.

Over the past 23 years, this revitalised branding has helped Lívia sustain her business and build a solid reputation as a trusted professional in the field. The exclusivity and trust conveyed through her brand have become cornerstones of her success.

Today, Lívia Gondim Interiores stands as a symbol of prestige and distinction, inspiring clients to engage with the brand and experience the transformative impact of her design expertise and she doesn't work overloaded with minimal prices. She's now able to work as much as she chooses with her team, charging her fair prices while gaining new leads constantly.

Client's Reality:

Lívia Gondim is an interior designer with over 23 years of experience, delivering high-quality projects across Italy, Brazil, US, Canada and Portugal. Her work blends practical functionality, comfortable ergonomics, and sophisticated aesthetics, creating spaces that are not only beautiful but also sustainable in its maintenance. Yet, despite her impressive track record, Lívia found herself struggling with a lack of visual credibility. Her clients often judged her before experiencing her designs, which resulted in decrease of sales since they said it got them thinking she wasn't the best fit for their project when her website seemed amateur - even asking her to reduce her fair price.

Lívia realised that while her work spoke volumes, her brand didn’t reflect the same level of professionalism and quality. She needed a brand that would communicate her expertise and build trust with potential clients from the outset - the ones who prioritised quality over price.

Insights: After a thorough review, we identified the core issue: Lívia's brand lacked a cohesive identity that mirrored the excellence of her work. The messaging was superficial and didn’t foster a strong connection with her clients like the high capacity of projecting their residential and commercial spaces. Our strategy was to craft a visual identity that would resonate with her target audience - the families and business owners aiming an elegant and neoclassic space, create a sense of trust, and clearly communicate the sophistication of Lívia’s designs.

Get to know Livia's Brand Guideline below and get a zoom into our productions, strategies and results for her business growth.